Tuesday, November 23, 2021

Tips for passing Salesforce Marketing Cloud Administrator Certification

 

Motivation behind this


Yesterday 22nd Nov,2021 I have passed Salesforce Marketing Cloud Admin certification. Sharing my learnings to help trailblazers to prepare for this certification.


Exam Outline



Content: 60 multiple-choice / multiple-select questions (plus 5 unscored questions)
Time allotted to complete the exam: 105 minutes
Passing score: 67%
Registration fee: USD 200 plus applicable taxes as required per local law
Delivery options: Proctored exam delivered in an online proctored environment
References: No hard-copy or online materials may be referenced during the exam

Topics


Topics

Weighting

Digital marketing proficiency

13%

Subscriber data management

18%

Setup

38%

Channel Management

16%

Maintenance

15%


Preparation


I have attended Prepare for your Marketing Cloud Administrator Certification Exam (CRT250)  which has given great coverage on the subject.


There are following blogs and resources to follow:


Few Important points to cover for exam


  • Consent Management
  • Data protection
  • Use of Marketing Cloud Connect
  • IP Allowlisting
  • Burst Email Sending
  • Parameter Management
  • Setup Assistant and what are the things we can do
  • Use of Analytics Builder
  • Einstein Engagement Scoring
  • MobileConnect
  • MobilePush
  • Keyword Management
  • Session Settings and timeout
  • Password policies
  • FTP Account Configuration
  • Tokenized Sending
  • Contact Builder
  • Use of Contact Id, Subscriber Key
  • Data Designer and building relationship between objects
  • Use of Primary Key
  • Send Log Data Extension
  • Profile Center and Subscription Center
  • Roles and Permissions, and use of Standard Marketing Cloud Roles
  • Security Best practices
  • Troubleshooting Insufficient access
  • IP Warming
  • Reply Email Management
  • Journey Builder, setting up goal, entry source
  • Super Messages
  • SOL Query Activity
  • Notification options
  • Deployment Manager

Happy Learning!

Further Reading for other certifications