Tips for passing Salesforce Marketing Cloud Administrator Certification

 

Motivation behind this

Yesterday 22nd Nov,2021 I have passed Salesforce Marketing Cloud Admin certification. Sharing my learnings to help trailblazers to prepare for this certification.

Exam Outline

Trailhead link: Study for the Marketing Cloud Administrator Exam

Content: 60 multiple-choice / multiple-select questions (plus 5 unscored questions)

Time allotted to complete the exam: 105 minutes

Passing score: 67%

Registration fee: USD 200 plus applicable taxes as required per local law

Delivery options: Proctored exam delivered in an online proctored environment

References: No hard-copy or online materials may be referenced during the exam

Topics

Topics	Weighting
Digital marketing proficiency	13%
Subscriber data management	18%
Setup	38%
Channel Management	16%
Maintenance	15%

Preparation

I have attended Prepare for your Marketing Cloud Administrator Certification Exam (CRT250)  which has given great coverage on the subject.

From Partner Learning Camp, Get Started on the Marketing Cloud Administrator Fast Path to Certification

There are following blogs and resources to follow:

• Salesforce Certified Marketing Cloud Administrator Exam Guide by Jackson Chen
  
• Prepare Your Salesforce Marketing Cloud Administrator Exam by Bechir Arfaoui
• Marketing Cloud Administrator Certification by Shibu Abraham (excellent coverage)
• How to pass the Salesforce Certified Marketing Cloud Administrator Test by Lesley Higgins
• Salesforce Marketing Cloud Administrator Bootcamp 2021 and Slide deck by Jyothsna Bitra (excellent coverage)

Few Important points to cover for exam

• Consent Management
• Data protection
• Use of Marketing Cloud Connect
• IP Allowlisting
• Burst Email Sending
• Parameter Management
• Setup Assistant and what are the things we can do
• Use of Analytics Builder
• Einstein Engagement Scoring
• MobileConnect
• MobilePush
• Keyword Management
• Session Settings and timeout
• Password policies
• FTP Account Configuration
• Tokenized Sending
• Contact Builder
• Use of Contact Id, Subscriber Key
• Data Designer and building relationship between objects
• Use of Primary Key
• Send Log Data Extension
• Profile Center and Subscription Center
• Roles and Permissions, and use of Standard Marketing Cloud Roles
• Security Best practices
• Troubleshooting Insufficient access
• IP Warming
• Reply Email Management
• Journey Builder, setting up goal, entry source
• Super Messages
• SOL Query Activity
• Notification options
• Deployment Manager

Happy Learning!

Further Reading for other certifications

List of my blog posts on Salesforce Certifications